Early access · Paid media monitoring
Don’t just report your marketing. Monitor it.
Borealis watches your ad accounts every day and tells you what changed, why, and what to do, before your client asks.
- Only reads your data
- Nothing in your accounts changes
- Revoke anytime
Cost per conversion · last 30 days
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Microsoft Ads
- Reddit Ads
- ChatGPT Ads
- GA4
The problem
Dashboards tell you what happened. Nobody tells you what changed.
Monitoring paid media today means opening one account after another and hoping to spot the problem before it costs a week of budget.
A typical dashboard
30 charts. Which one matters?
Borealis
One alert. Exactly where to look.
- 40 accounts, 40 dashboards to open every morning
- “CPA +48%” is a number, not an answer
- By month-end, the budget is already spent
How it works
Connected in minutes. Useful from day one.
No spreadsheets, no dashboards to build, nothing to install.
- Step 1
Connect
Authorize read access to your ad platforms. It takes minutes and nothing in your accounts changes.
- Step 2
We monitor
Every morning Borealis compares each campaign with its own normal over the last 90 days.
- Step 3
We detect
When something breaks the pattern, it shows what changed, where, and the likely cause.
- Step 4
You decide
One email with how many alerts each project has. One tap opens what needs you.
By the numbers
Built for people who run many accounts
- 8ad platforms in one place
- 90days of history behind every campaign
- 1email a morning, only when something is new
- 0changes made to your accounts
Platforms
One monitor for every ad platform you run
Google Ads, Meta, TikTok, LinkedIn, Microsoft, Reddit and ChatGPT ads, plus your site’s Google Analytics 4. Each platform has a page with what Borealis reads and the alerts it raises.
BorealisThe difference
Same data. A completely different morning.
Move the clock forward and watch the same morning, without and with Borealis.
Without Borealis2h40 hunting
- Open Google Ads, Meta and TikTok, one account at a time
- Export everything to a spreadsheet
- Compare it with last week, chart by chart
- Find the problem… or not
With Borealis5 minutes
- The email arrives: 2 critical, 3 warning
- The alert explains it: CPA +48% because conversion fell 32%
- You fix the right campaign
- The rest of the morning is yours
What Borealis does
From a moving number to a decision
Detects real changes
Each campaign is judged against its own history, not a generic rule.
Explains the cause
Cost per click, click-through, conversion or order value: you know whether to look at the media, the site or the tracking.
Points to where it happened
Shows which campaign explains the account’s move, and how much of it.
Ranks what matters
A short list, by severity, with the next step. And silence when all is well.
Your data, handled carefully
Reads only. Aggregated. Never sold.
- Read-onlyWe never create, edit, pause or delete anything.
- AES-256 encryptionConnection tokens are stored encrypted.
- Two-step verificationAuthenticator app or code by email.
- Revocable anytimeDisconnect and the stored credential is deleted.
How we handle your data, in detail
- Read-only. We never create, edit, pause or delete anything in your ad accounts. When a platform only offers permissions that include editing, Borealis is limited, in its own code, to read requests.
- Aggregated metrics only. Cost, impressions, clicks, conversions and conversion value per campaign, per day. No personal data about the people who saw your ads.
- Never sold or shared. Used only to produce your analysis. Not shared with third parties, not used to train AI.
- Revocable at any time. Remove the access in the platform’s settings and ours ends immediately. Disconnecting in Borealis deletes the stored credential.
FAQ
Questions, answered
Can Borealis change anything in my ad accounts?
No. Borealis only reads performance data — it never creates, edits, pauses or deletes campaigns, ads, budgets or bids.
Some platforms, like Google Ads, Microsoft Advertising and OpenAI Ads, only offer permissions or keys that also allow editing, which is why their consent screens list them. Borealis is limited in code to read requests, and automated tests fail the build if a write is ever added.
Which ad platforms does Borealis support?
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Advertising, Reddit Ads and OpenAI Ads (ads in ChatGPT), plus Google Analytics 4 for your website. The Platforms section shows which ones are available now and which are coming soon.
How is this different from Data Studio or the platforms’ own dashboards?
Dashboards show you numbers and leave the analysis to you. Borealis does the analysis: it decides which changes are significant for each campaign, explains what drove them, points to the campaign responsible and recommends a next step — across all your platforms at once.
Do I need to set anything up?
No dashboards, no spreadsheets, no thresholds to configure. You connect your accounts and Borealis learns what normal looks like for each campaign from its own history. You can choose which conversions count for each account.
How does it work with many clients?
Each client is a project with its ad accounts — one per platform — and its website analytics. Your team gets roles, from viewer to admin, and access by project.
What happens to my data?
It is used only to produce your analysis, never sold or shared, and your access can be revoked at any time. The Privacy Policy has the details.
Early access
Know what needs attention before your client asks.
Borealis Data Lab is in early access for media buyers and agencies. Leave your name and email and we’ll get in touch to set you up.
Prefer email? Write to [email protected]
Request early access