BOREALISDATA LAB
Coming soon

Reddit Ads monitoring for campaigns that live in communities

Borealis reads your Reddit Ads accounts every day, compares each campaign with its own history and tells you what changed, why and where, across every business and ad account you manage.

Get early access See example alerts

Coming soon. Join early access and we will let you know when Reddit Ads opens.

What Borealis reads

  • Spend, impressions, clicks
  • Key conversions
  • Purchase value and ROAS
  • CPA and conversion rate
  • CPC, CTR and CPM
  • Reddit clicks vs. GA4

Reddit Ads monitoring at a glance

What it is
Borealis reads your Reddit Ads accounts every day, compares each campaign with its own history and tells you what changed, why and where, across every business and ad account you manage.
Data read
Spend, impressions, clicks, Key conversions, Purchase value and ROAS, CPA and conversion rate, CPC, CTR and CPM, Reddit clicks vs. GA4
Connection
Reddit sign-in with only the read-only adsread permission.
Data freshness
Daily, up to yesterday's complete day in the account's time zone.
Availability
Coming soon
Page updated

Reddit Ads

Reddit Ads campaign monitoring, from community to checkout

Borealis reads spend, impressions, clicks, key conversions and purchase value for every Reddit campaign, day by day, up to yesterday in the ad account's time zone. Each campaign is judged against its own history, whatever its targeting or placement.

Spend, impressions, clicks

Read per campaign and day, as Reddit reports them. When impressions fall while CTR holds, the campaign reached fewer people: look at budget, bid and how narrow the community or keyword targeting has become.

Key conversions

Conversions are the key conversions Reddit reports for each campaign, from the events your Reddit Pixel or Conversions API send. A broken event shows up as conversion rate dropping in several campaigns at once.

Purchase value and ROAS

Value is the purchase value your events send to Reddit. ROAS shows whether a campaign earns more per dollar, so fewer but larger orders read as good news; campaigns without purchase value are judged on CPA.

CPA and conversion rate

When CPA jumps, Borealis shows whether conversion rate or cost per click moved it. A falling conversion rate with steady clicks points to the landing page, the offer or the pixel, not to the audience.

CPC, CTR and CPM

The auction and relevance signals. On Reddit the same communities see your ads again and again, so a CTR slide with flat CPC often means the creative is wearing out, while a CPM jump points to competition for that audience.

Reddit clicks vs. GA4

With GA4 in the same project, Borealis checks that Reddit clicks still turn into paid sessions on the site and that key conversions and site key events move together. When they part ways, tracking or the landing page changed.

Example

Reddit Ads alerts that come with the cause

Three examples of what Borealis raises on a Reddit Ads account, from critical to opportunity; the numbers are illustrative.

Critical

CPA increased 64% on Conversions — Purchase

Main driver: conversion rate −39% since the 9th, with CPC and CTR steady: people still click, fewer buy. The same drop hit 4 of 5 conversion campaigns on the same day, which points to the Reddit Pixel, the Conversions API or the checkout rather than targeting.

Attention

Clicks decreased 28% on Traffic — Communities

Main driver: CTR −31% since the 5th, with CPC and impressions flat: the same creatives keep running to the same communities. The campaign explains 52% of the account's drop in clicks; refresh the ads or widen the community list with interest or keyword targeting.

Opportunity

ROAS increased 36% on Conversions — Conversation placement

Conversions −9%, but value per conversion +49%: fewer purchases, larger orders from the campaign running between comments in conversation threads. Each dollar now returns more, so Borealis files it as an opportunity; if it holds, the campaign is a candidate for more budget.

Reddit Ads

How Borealis connects to Reddit Ads

Sign in with the Reddit account you use for Reddit Ads. Borealis lists the ad accounts in every business that login belongs to, grouped by business, and you pick one ad account for each client's project. If a client's account is shared with your agency through partner sharing and does not appear, your login may need to be a member of the client's business.

Borealis asks Reddit for a single permission, adsread, which reads ads data and nothing else. If a connection ever comes back with broader access, Borealis refuses it instead of storing it. Data is daily, up to yesterday's complete day in each ad account's time zone, so it is not real-time.

  • Read-only by permission: Borealis requests only adsread and refuses any connection that grants more, so it cannot create, edit, pause or delete anything.
  • Aggregated totals per campaign and day, used only for your analysis and never sold or shared. Nothing about the Redditors who saw your ads.
  • Your Reddit authorization is stored encrypted (AES-256-GCM), used only on the server and never sent to the browser.
  • Disconnect in Borealis and the authorization is revoked with Reddit. You can also remove Borealis anytime from the authorized apps in your Reddit account.
How we handle your data →

FAQ

Questions about Reddit Ads monitoring

Can Borealis make changes to my Reddit Ads campaigns?

No. Borealis asks Reddit only for adsread, the read-only ads permission, and refuses any connection that grants more. It never creates, edits, pauses or deletes campaigns, ad groups, ads or budgets.

Can I monitor several Reddit Ads businesses and ad accounts?

Yes. When you sign in, Borealis lists the ad accounts in every Reddit business your login belongs to, grouped by business, and you assign each ad account to its client's project.

Why doesn't a client's Reddit ad account show up in Borealis?

Borealis lists the ad accounts inside the businesses your Reddit login is a member of. An account shared with your agency's business through partner sharing may not be listed; asking the client to add your login to their business and then reconnecting usually solves it.

Which Reddit Ads conversions does Borealis count?

Borealis counts the key conversions Reddit reports for each campaign and uses their purchase value for ROAS and value per conversion. Both come from the events your Reddit Pixel or Conversions API send.

Every platform, one monitor

Other platforms Borealis monitors

Early access

Reddit Ads monitoring for every community you run ads in

Borealis is in early access for media buyers and agencies that run Reddit Ads next to Google Ads and other platforms. Leave your name and email and we'll get in touch to set you up.

Request early access

Only your name and email. No spam, unsubscribe anytime.