BOREALISDATA LAB
Coming soon

LinkedIn Ads monitoring built for high CPCs and small audiences

Borealis reads every campaign in your LinkedIn Campaign Manager ad accounts and tells you which changes are real, what drove them and where to look first, without raising alarms over a handful of leads.

Get early access See example alerts

Coming soon. Join early access and we will let you know when LinkedIn Ads opens.

What Borealis reads

  • Website conversions and value
  • Volume gates
  • CPC and conversion rate
  • CTR and audience saturation
  • Every campaign format
  • LinkedIn clicks vs. GA4

LinkedIn Ads monitoring at a glance

What it is
Borealis reads every campaign in your LinkedIn Campaign Manager ad accounts and tells you which changes are real, what drove them and where to look first, without raising alarms over a handful of leads.
Data read
Website conversions and value, Volume gates, CPC and conversion rate, CTR and audience saturation, Every campaign format, LinkedIn clicks vs. GA4
Connection
LinkedIn sign-in with the read-only r_ads and r_ads_reporting permissions.
Data freshness
Daily, up to yesterday's complete day in the account's time zone.
Availability
Coming soon
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LinkedIn Ads

LinkedIn campaign monitoring for B2B lead generation

Borealis reads spend, impressions, clicks, website conversions and conversion value for every campaign in the ad account, day by day. On LinkedIn, where clicks are expensive and conversions are few, it waits for enough data before calling a change.

Website conversions and value

Conversions are the website conversions LinkedIn attributes to each campaign, such as demo requests or sign-ups tracked on your site, plus the value you assigned to them. They give CPA, ROAS and value per conversion.

Volume gates

A campaign needs enough conversions, or enough clicks for click metrics, in its comparison period before Borealis judges it. Four leads instead of six is noise on LinkedIn, not an alert.

CPC and conversion rate

LinkedIn clicks are expensive, so a CPC rise lands straight on CPA. Borealis shows whether CPA moved because clicks got pricier or because fewer clicks turned into conversions.

CTR and audience saturation

Narrow B2B audiences see the same Sponsored Content again and again. A CTR that keeps sliding in one campaign is often the first sign that its audience has seen enough of that ad.

Every campaign format

Single image, video, carousel and document ads, Sponsored Messaging and Text Ads: every campaign in the ad account, active or paused, is read at campaign level and judged against its own history.

LinkedIn clicks vs. GA4

With GA4 in the same project, Borealis checks that ad clicks still arrive as paid sessions and that ad conversions and site key events move together, which matters when the form lives on your site.

Example

LinkedIn Ads alerts that separate cost, audience and landing page

Three examples of what Borealis flags in a LinkedIn Ads account, from critical to opportunity; the numbers are illustrative.

Critical

CPA up 66% on a demo request campaign

In “Demo request – IT decision makers”, cost per click rose 38% from the 4th and conversion rate fell 17%. The campaign explains 70% of the account's CPA increase: review bids and targeting first, then the demo page, before adding budget.

Attention

CTR down 29% on a document ad

In “Guide download – Finance leaders”, CTR has slid since the 11th while cost per click held, a typical sign of a small audience seeing the same document too often. Refresh the creative or widen the targeting before clicks and conversions follow.

Opportunity

ROAS up 35% on retargeting

In “Retargeting – Pricing page visitors”, conversions fell 10% but value per conversion rose 50%: fewer sign-ups, more valuable ones. Borealis reports the gain, not the drop in volume; if it holds a few more days, the campaign is a candidate for more budget.

LinkedIn Ads

Connect LinkedIn Ads with read-only permissions

Sign in with LinkedIn and approve two read-only permissions: r_ads to list your ad accounts and campaigns, r_ads_reporting to read their results. Borealis lists the active Campaign Manager ad accounts your login can access, and you link one to each client project.

LinkedIn reports by UTC day, so Borealis works with daily data up to yesterday's complete UTC day; it is not real-time. You pick the window: the last 7, 14 or 30 days against the 28, 56 or 60 days before them.

  • Read-only by design: r_ads and r_ads_reporting let Borealis see accounts, campaigns and reports, never create or change them.
  • Aggregated metrics only: spend, impressions, clicks, website conversions and conversion value per campaign, per day. No member profiles and no lead form data.
  • Your LinkedIn token is stored encrypted (AES-256-GCM), used only on the server and never sent to the browser. Borealis renews it when LinkedIn allows and asks you to reconnect if it expires.
  • Disconnect in Borealis and the stored token is deleted. LinkedIn has no revoke endpoint, so remove Borealis from Permitted services in your LinkedIn settings to cancel access there too.
How we handle your data →

FAQ

Questions about LinkedIn Ads monitoring

Is Borealis's access to LinkedIn Ads read-only?

Yes. Borealis asks only for r_ads and r_ads_reporting, which let it read ad accounts, campaigns and reports. It does not request the permissions LinkedIn requires to create or edit campaigns.

Does Borealis count LinkedIn Lead Gen Form leads as conversions?

No. Borealis counts the website conversions LinkedIn reports for each campaign and their value. Leads collected in LinkedIn Lead Gen Forms are reported by LinkedIn as a separate leads metric and are not part of Borealis's CPA.

How does Borealis avoid false alerts on low-volume LinkedIn campaigns?

Every metric has a volume gate: a campaign must have enough conversions, or enough clicks for click metrics, in its comparison period, and the change must be statistically significant against its own daily history. A campaign with a few leads a week is not flagged for noise.

Can I monitor LinkedIn ad accounts for several clients?

Yes. Borealis lists every active Campaign Manager ad account your LinkedIn login can access, leaving test accounts out, and each client project gets its own ad account.

Every platform, one monitor

Other platforms Borealis monitors

Early access

LinkedIn Ads monitoring for every B2B account you manage

Borealis is in early access for B2B marketers, media buyers and agencies running LinkedIn Ads. Leave your name and email and we'll get in touch to set you up.

Request early access

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