BOREALISDATA LAB
Coming soon

TikTok Ads monitoring that shows which campaign changed and why

Borealis reads every campaign in your TikTok Ads Manager advertiser accounts, Smart+ included, and tells you which changes are real, what drove them and where to look first.

Get early access See example alerts

Coming soon. Join early access and we will let you know when TikTok Ads opens.

What Borealis reads

  • Conversions and CPA
  • Purchase value and ROAS
  • CTR and creative fatigue
  • Smart+ and Spark Ads
  • One advertiser per client
  • TikTok clicks vs. your site

TikTok Ads monitoring at a glance

What it is
Borealis reads every campaign in your TikTok Ads Manager advertiser accounts, Smart+ included, and tells you which changes are real, what drove them and where to look first.
Data read
Conversions and CPA, Purchase value and ROAS, CTR and creative fatigue, Smart+ and Spark Ads, One advertiser per client, TikTok clicks vs. your site
Connection
TikTok for Business authorization of the advertiser accounts you choose.
Data freshness
Daily, up to yesterday's complete day in the account's time zone.
Availability
Coming soon
Page updated

TikTok Ads

What Borealis monitors in your TikTok Ads campaigns

Borealis reads spend, impressions, clicks, conversions and purchase value for every campaign, day by day. Each campaign is compared with its own history, so a fast-moving account is not judged by a slow one's standards.

Conversions and CPA

Borealis uses the conversions TikTok reports for each campaign, counted on the optimization event its ad groups are set up for, such as a purchase or a lead. When CPA moves, it splits the change into cost per click and conversion rate.

Purchase value and ROAS

Purchase value from website events, or from app events when the account has no web purchases, gives ROAS and value per conversion for every campaign. Fewer but bigger orders show up as an opportunity, not a drop.

CTR and creative fatigue

TikTok creatives wear out fast. When a campaign's CTR slides for days and its CPC climbs with it, the videos are usually tiring their audience, and Borealis shows the day it started.

Smart+ and Spark Ads

Smart+ campaigns, where TikTok automates targeting and creative mixing, are read at campaign level like any other, and so are campaigns running Spark Ads from creator or brand posts. Each is judged against its own past.

One advertiser per client

One TikTok for Business authorization can cover several advertiser accounts, each with its own currency and time zone. You link one advertiser account to each client project.

TikTok clicks vs. your site

With GA4 in the same project, Borealis checks that ad clicks still turn into paid sessions and that ad conversions and site key events move together. A gap usually means the Pixel, the Events API or the landing page changed.

Example

TikTok Ads alerts with the driver and the day it started

Three examples of what Borealis flags in a TikTok Ads account, from critical to opportunity; the numbers are illustrative.

Critical

CPA up 52% in a Smart+ campaign

In “Smart+ – Spring sale”, CTR fell 34% from the 9th and CPC rose 52% with it, while conversion rate held: the same videos are wearing out. The campaign explains 71% of the account's CPA increase, so refresh creatives before raising its budget.

Attention

Conversions down 23% in Spark Ads prospecting

In “Spark – Creator videos”, clicks held but conversion rate fell 23% from the 15th, so the drop happens after the click. Check the landing page, the offer and whether the TikTok Pixel or Events API still sends the purchase event.

Opportunity

ROAS up 44% in retargeting

In “Retargeting – Cart viewers”, conversions fell 9% but purchase value per conversion rose 58%: fewer orders, bigger baskets. Borealis reports the gain, not the dip in volume; if it holds a few more days, the campaign has earned more budget.

TikTok Ads

Connect TikTok Ads with a TikTok for Business authorization

Sign in with TikTok for Business, choose the advertiser accounts Borealis may read and approve. Borealis lists the accounts you authorized, and you pick one TikTok advertiser account for each client project.

Data arrives daily, up to yesterday's complete day in each advertiser account's time zone, so this is not real-time. You choose the comparison: the last 7, 14 or 30 days against the 28, 56 or 60 days before them.

  • Borealis only reads: it lists advertiser accounts and pulls reports. It never creates, edits, pauses or deletes a campaign, ad group or ad.
  • Aggregated metrics only: spend, impressions, clicks, conversions and purchase value per campaign, per day. Nothing about the people who watched your ads.
  • The TikTok access token is stored encrypted (AES-256-GCM), used only on the server and never sent to the browser.
  • Access lasts until it is revoked. Disconnect in Borealis and it asks TikTok to revoke the token; you can also cancel the authorization in TikTok for Business anytime.
How we handle your data →

FAQ

Questions about TikTok Ads monitoring

Can Borealis detect creative fatigue in TikTok Ads?

Borealis reads TikTok at campaign level, not video by video, so it does not score individual creatives. It flags the pattern fatigue leaves in a campaign: CTR sliding and CPC rising with it, with the day it started and how much of the account's change that campaign explains.

Does Borealis monitor TikTok Smart+ campaigns?

Yes. Smart+ campaigns are read at campaign level with their spend, clicks, conversions and purchase value, and judged against their own history. Because TikTok automates targeting and creative mixing inside Smart+, that campaign-level trend is the clearest signal you get.

Which conversions and value does Borealis use for TikTok CPA and ROAS?

The conversions TikTok reports for each campaign, counted on the optimization event its ad groups use, and the purchase value from website events, or from app events when the account has no web purchases. CPA and ROAS are calculated from those figures.

Does the TikTok Ads connection expire?

No. TikTok for Business issues an access token that lasts until the advertiser revokes it, so there is nothing to renew. If the authorization is cancelled, Borealis asks you to reconnect.

Every platform, one monitor

Other platforms Borealis monitors

Early access

TikTok Ads monitoring for every advertiser account you run

Borealis is in early access for media buyers and agencies running TikTok Ads. Leave your name and email and we'll get in touch to set you up.

Request early access

Only your name and email. No spam, unsubscribe anytime.