BOREALISDATA LAB
Coming soon

Meta Ads monitoring that tells real changes from daily noise

Borealis reads every Facebook and Instagram campaign in your ad accounts, from Advantage+ sales to instant-form lead ads, and shows which CPA and ROAS moves are real, what drove them and where.

Get early access See example alerts

Coming soon. Join early access and we will let you know when Meta Ads opens.

What Borealis reads

  • Purchases, counted once
  • CPA per purchase or lead
  • ROAS and purchase value
  • Link clicks, CTR and CPC
  • Every campaign, Advantage+ too
  • Clicks that reach your site

Meta Ads monitoring at a glance

What it is
Borealis reads every Facebook and Instagram campaign in your ad accounts, from Advantage+ sales to instant-form lead ads, and shows which CPA and ROAS moves are real, what drove them and where.
Data read
Purchases, counted once, CPA per purchase or lead, ROAS and purchase value, Link clicks, CTR and CPC, Every campaign, Advantage+ too, Clicks that reach your site
Connection
Facebook Login with the read-only ads_read permission.
Data freshness
Daily, up to yesterday's complete day in the account's time zone.
Availability
Coming soon
Page updated

Meta Ads

Facebook and Instagram ads monitoring, metric by metric

Borealis reads Meta's daily results for each campaign: spend, impressions, link clicks, purchases or leads and their value. Conversions follow each ad set's attribution setting, as in Ads Manager, and every campaign is judged against its own history.

Purchases, counted once

Borealis uses Meta's omni-channel purchase count, which already merges website (pixel and Conversions API), app and offline purchases, and never adds the overlapping types on top. No purchases in the account? It uses leads.

CPA per purchase or lead

Split into cost per link click and conversion rate, so a rise reads either as a pricier auction or as a problem on the site, the form or the tracking.

ROAS and purchase value

Purchase value gives ROAS and value per purchase for each campaign. A campaign selling fewer but bigger baskets is flagged as an opportunity, not a drop.

Link clicks, CTR and CPC

Clicks mean link clicks, not every tap or like, so CTR and CPC reflect people heading to your site, form or shop. A falling link CTR is often the first sign of creative fatigue.

Every campaign, Advantage+ too

Advantage+ sales, leads and app campaigns and manual ones, read per campaign and per day, with Feed, Stories and Reels results on Facebook and Instagram combined.

Clicks that reach your site

With GA4 in the same project, Borealis checks that ad clicks still turn into paid sessions on your site. When fewer arrive per click, look at landing URLs, redirects, UTMs or the consent banner.

Example

Facebook ads alerts that tell tracking, auction and creative apart

Three examples of what Borealis flags in Meta ad accounts, from critical to opportunity, with no rules to set up; the numbers are illustrative.

Critical

CPA up 72% in every campaign at once

All five campaigns moved on the same day, the 14th, while cost per link click held; the driver is conversion rate, down 42%. An account-wide move like this points to the site or the tracking: check that pixel and Conversions API purchase events still arrive.

Attention

Cost per lead up 30% on instant forms

In “Leads – Instant form”, cost per link click rose 28% and link CTR fell 22% on the same spend, while the form's conversion rate held. People are clicking the ads less, not dropping off the form: review creative and audience before adding budget.

Opportunity

ROAS up 35% in Advantage+ sales

In “Advantage+ – Catalog”, purchases fell 9% but value per purchase rose 48%: fewer purchases, bigger baskets. Instead of a purchase drop, Borealis reports the ROAS gain; confirm it over a few more days before scaling.

Meta Ads

Connect Meta Ads with Facebook Login

Sign in with Facebook and approve read access to your ads. Borealis lists the ad accounts your profile can reach, with the business portfolio each belongs to, and you pick one ad account per client project.

Meta's access lasts about 60 days. Borealis renews it automatically while you use it and asks you to reconnect only if it expires or is removed. Results are daily, up to yesterday's complete day in the ad account's time zone.

  • One permission only: ads_read, which reads ads data and cannot change it.
  • Aggregated campaign results only: spend, impressions, link clicks, purchases or leads and their value, per day. Nothing about the people who saw or clicked your ads.
  • Your Meta token is stored encrypted (AES-256-GCM), used only on the server and never sent to the browser.
  • Disconnect in Borealis to withdraw its access, or remove it anytime on Facebook under Settings > Business integrations.
How we handle your data →

FAQ

Questions about Meta Ads monitoring

Does Borealis monitor Instagram ads too?

Yes. Instagram ads are bought through Meta Ads Manager, so connecting an ad account covers every campaign, whether it delivers on Facebook, Instagram or both. Results are read per campaign, with all placements combined.

Can Borealis change my Facebook ad campaigns or budgets?

No. Borealis connects with ads_read, Meta's read-only ads permission, which cannot create, edit, pause or delete anything. Campaigns, ad sets, ads and budgets stay exactly as you left them.

Which conversions does Borealis count in Meta Ads?

Purchases, from Meta's omni-channel purchase count, when the account records them; otherwise leads. Borealis uses that single figure and never adds the website, app or offline purchase types on top of it, which would count the same sale twice.

Do I need to reconnect Meta Ads every 60 days?

Not while you keep using Borealis. Meta's access lasts about 60 days, and Borealis renews it automatically before it runs out; it asks you to reconnect only if the access expires or is removed.

Every platform, one monitor

Other platforms Borealis monitors

Early access

Meta Ads monitoring without refreshing Ads Manager

Borealis is in early access for media buyers and agencies. Leave your name and email and we'll get in touch about monitoring your Facebook and Instagram ad accounts.

Request early access

Only your name and email. No spam, unsubscribe anytime.