Category: Performance diagnosis
Why a campaign metric moved: CPA, conversions, cost per result and tracking, diagnosed step by step.
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Why did my CPA go up? A 5-step diagnosis
Why did my CPA go up? Split CPA into CPC and conversion rate, then CPM and CTR, and find the campaign behind it: a…
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Google Ads conversions dropped suddenly? What to check first
Google Ads conversions dropped? Check reporting lag, conversion settings and tracking first, then volume and conversion rate, to find the stage that broke.
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Meta Ads cost per result went up: causes and fixes
A Meta Ads cost per result increase comes from CPM, link CTR or conversion rate. Learn which one moved, what usually causes it and…
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Conversion tracking not working? How to spot it in hours
Conversion tracking not working? See the four patterns of a tracking break, how to confirm it in under an hour and how to protect…